heirloomed + Madewell Spring Shopping Event

I'm teaming up {again} with one of my favorite style brands, Madewell, for a fun Spring Shopping Event this weekend.

I love the simplicity and effortless of the euro-like style that Madewell brings, the generally neutral color palette and the ability to find capsule, staple pieces that can be the foundation for my wardrobe. I've been obsessed with their denim since I first teamed up with the brand years ago and they are certainly my most-missed item during this pregnancy!

heirloomed and madewell

I put together a little Spring-inspired wardrobe of some of my favorite, simple pieces from their collection to pair with one of my favorite pieces from ours, the heirloomed linen bistro apron. I love pairing our aprons with a simple backdrop, as it allows their beauty, texture and clean lines to really shine.

Join me this Sunday {04/26/15} from 1:00-3:00PM at Madewell Lenox Square Mall in Atlanta for our fun Spring Shopping Event. CLICK HERE to learn more about what we have in store and to RSVP. We have treats + a fun giveaway, too!

Hope to see you there!

xx

The Perfect Southern Staple, Deviled Eggs.

If you know me, you know that I love eggs.

I have a stash of hard boiled eggs in the fridge at all times, I am totally open to having backyard chickens, and I have perfected a family recipe for one of my favorite Southern staples - the deviled egg.

handful of eggs

This recipe has no bells + whistles, it's a tried and true, basic recipe for this entertaining go-to. But I assure you, if you keep practicing and playing with the ingredient levels, you'll find the perfect balance that will soon become your new go-to.

DEVILED EGGS

  • 1-dozen hard boiled eggs (peeled + washed + halved)
  • 1/4 cup of Hellman's mayonnaise
  • 1 tablespoon of apple cider vinegar
  • 3/4 tablespoon of pickle relish
  • 1/4 teaspoon of dry mustard powder
  • salt + freshly cracked pepper to taste

I do this recipe in splashes + dashes instead of measuring, so this is an approximation. But half egg boiled egg and place all of the yolks into a prep bowl. Set aside halved egg whites in an egg platter {see our new one here!}. Smash them rather generously with a fork. Mix in all ingredients and stir. Taste, adjust + stir again. Spoon into each egg half and feel free to garnish with a light sprinkling of kosher salt, chives or go-to paprika. Then, serve & enjoy!

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I'd love to know your go-to recipe / ingredients for deviled eggs. I've been dying to try something new! Happy Easter + enjoy.

 

images by Brooke Boiling

The Velveteen Rabbit.

I remain true to my gut when it comes to branding, but a good business person or marketer cannot rely solely on instinct to make decisions. And so, I continue to read and learn and research and get feedback. I never regret taking the time to do so.

Prior to launching heirloomed, my mom had some pretty enlightening feedback for me. And I love sharing it now that we are so close to Easter. She said instantly that she loved the mantra. And, that it reminded her of the beloved children's book, The Velveteen Rabbit. I know I had this book when I was young, but when she sent me the below excerpts I couldn't help but be moved by the message and the similarity of the concept I am trying to get across through our collection.

thevelveteenrabbit
“Real isn't how you are made,' said the Skin Horse. 'It's a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real.'
'Does it hurt?' asked the Rabbit.
'Sometimes,' said the Skin Horse, for he was always truthful. 'When you are Real you don't mind being hurt.'
'Does it happen all at once, like being wound up,' he asked, 'or bit by bit?'
'It doesn't happen all at once,' said the Skin Horse. 'You become. It takes a long time. That's why it doesn't happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand.”
 
“Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand.”