The Passing Down of Heirlooms: Vanity Fair.

While some companies are off looking for the latest & greatest new look, Vanity Fair has captured the essence of their brand by going back to their roots. Their latest ad campaign calls on one of days past (1955 to be exact) featuring elegant ladies tastefully posing in their VF lingerie.

Vanity Fair has brought back the very essence of their brand and conjured up the sense of beauty and femininity that lacy undergarments should evoke.

Have you seen the "modern" ads? What do you think?