The Velveteen Rabbit.

I remain true to my gut when it comes to branding, but a good business person or marketer cannot rely solely on instinct to make decisions. And so, I continue to read and learn and research and get feedback. I never regret taking the time to do so.

Prior to launching heirloomed, my mom had some pretty enlightening feedback for me. And I love sharing it now that we are so close to Easter. She said instantly that she loved the mantra. And, that it reminded her of the beloved children's book, The Velveteen Rabbit. I know I had this book when I was young, but when she sent me the below excerpts I couldn't help but be moved by the message and the similarity of the concept I am trying to get across through our collection.

thevelveteenrabbit
“Real isn't how you are made,' said the Skin Horse. 'It's a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real.'
'Does it hurt?' asked the Rabbit.
'Sometimes,' said the Skin Horse, for he was always truthful. 'When you are Real you don't mind being hurt.'
'Does it happen all at once, like being wound up,' he asked, 'or bit by bit?'
'It doesn't happen all at once,' said the Skin Horse. 'You become. It takes a long time. That's why it doesn't happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand.”
 
“Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand.”